Retail + Online Store - Branding, Hiring Photographer, Advertising with Ali Broinowski

Ali is the founder and CEO of Cloth & Feather, where she specialises in selling unique, beautifully crafted décor, home furnishings and interior styling pieces. She sells these products online and through her emporium.

Ali & I started working together recently. Welcome to Episode 4 of Tweaking Tips for Shopify.

0:00 Introduction
1:08 How it all started?
2:18 Why Shopify?
4:30 Branding your shopify store
5:33 Hiring professional photographer
7:55 Challenges in starting an online store
9:55 How can customer feedback help?
11:45 Marketing your products through Facebook and regional TV
14:20 Focus on beautiful images and description of your products
16:50 Metric to measure success
18:50 Shopify POS data
19:25 New vs Returning Customers
22:00 Finding new products
24:00 Visiting factory in Jaipur for sourcing products
25:20 How to find suppliers
28:50 Finding balance between work and travel
30:15 Seeking help from shopify experts