Optimising product page - Adrift, Serafina, Love Your Wardrobe

So, I get this question all the time from my Shopify clients.

Sagar, do you have suggestions to improve the website that will drive more sales?

What do I tell them?

Before they go and optimise all their main website pages, they should focus on optimising the product page first.


If the product page takes too long to load or doesn’t have elements that facilitate the sale, or even worse has some broken functionality, people are not going to click to add any items to their cart.

With just a few tweaks, if you are able to increase your conversions by even 10% or 20% or more, just think of how much impact it’s going to have on your revenue over time!

It can really make a huge difference.

Here are some of the product pages of brands that I think (in my humble opinion) can really make a difference with a few design changes.

1.) Adrift

Key areas to optimise: Product Images Block, Variant Block and Call to Action Block.

Before (Desktop)


After (Desktop)

Before (mobile)

After (Mobile)

2.) Serafina

Key areas to optimise: Sticky Product Info Block, Double Images with Video on autoplay

Before (Desktop)

After (Desktop)

3.) Love your wardrobe

Key areas to optimise: Accordion for Size Guide and Fabric/Care

Before (Desktop)

After (Desktop) 


Hope these tweaking tips were helpful.

If you need help with tweaking anything on your Shopify Store, feel free to get in touch with us and we will get back to you within 24 hours.