Nannan acquired ilandco in January 2023 and has been running the ilandco. online store successfully since then.
Welcome to Episode 5 of Tweaking Tips for Shopify.
00:00 Introduction
00:50 Decision to buy ilandco. brand
01:35 Where to find businesses that are for sale?
02:25 Journey since acquiring the business
05:00 Selling online
06:20 Can an ecommerce coach help?
09:27 How to work with suppliers?
13:46 Rebranding shopify store
16:50 Inventory decisions
17:52 Primary source of customers
20:45 Influencer marketing
23:30 How to increase sales
25:20 Focus on products
26:50 Learning meta ads
27:40 Analytics
30:50 Last piece of advice
App mentioned in the podcast - https://apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics